Key Areas of Specialties in Sales and Marketing include:
- Market studies/research
- Feasibility studies for new products/services or expansion in existing markets
- Design, development and implementation of marketing plans
- Competitive intelligence & data mining
- Customer insights
- Sales and channel management
- Development of marketing strategies
- Product life-cycle development framework
- Brand strategy and delivery
- Introducing Customer Relationship Management (CRM)
- Building long term customer loyalty
- Affinity program development
- Channel strategy
- Designing of promotional materials and products/service promotion
